In 2011, Alix used this collective skill-set to launch ALIX, where she provides strategy, design, and written content for professionals and organizations looking to create or refine their branding and marketing platforms. Inspired by the question “In every venture lies a story, what’s yours?” Alix has helped launch over 15 entrepreneurial brands nationally. She’s also partnered with several previously established organizations, including The Life Solution Center of Darien, Omega Educational Consulting, Change Create Transform, ClientWise, Inc., and Classes 4 Classes, Inc., for which she also serves on the Executive Board.



Alix specializes in working with start ups, non-profits, restaurants, and a variety of professionals including executive coaches, therapists, financial professionals, lawyers, and doctors. Her interest in business lies in the people behind the work. In every consulting partnership, Alix works from the inside out to discover how your personal mindset and experience drive your professional choices and goals. She establishes your "draw"-- what sets you apart from others in your field--and from there determines your unique benefit to clients. She combines these facets, often under-explored in the professional realm, to construct a narrative around your business ultimately inform the creation of your brand.



Prior to starting her own business, Alix worked for The Child Mind Institute, SBLI USA Mutual Life Insurance Company, and taught literature at Columbia College in Chicago. She has an MA in literature from the University of Chicago and a BA in literature from Trinity College. In her spare time Alix is a competitive distance runner and writer involved in several ghostwriting projects. Her blog BusinessDifferently helps small business owners and entrepreneurs maximize success and productivity.